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Jacob Hernandez

Digital Content Developer | Front-End Engineer | Manager

Fremont, CA - LinkedIn

Engineer and hands-on manager with 13+ years of experience collaborating heavily with engineering, marketing, creative, site operations, and vendor teams. Proven track record contributing to the flawless execution of elevated digital experiences at scale for e‑commerce within the fast‑moving retail sector.

Skills

Development: JavaScript, TypeScript, Node.js, Next.js, React, HTML5, CSS3, Tailwind CSS
Tools: Git, Jira, Level Access, Salesforce Marketing Cloud, Storyblok CMS, Strapi CMS, GA4, Google Tag Manager, AB Tasty, Bazaarvoice, Email On Acid, Figma, Adobe CC
Capabilities: Strong communication and collaboration skills

Employment History

Director of Front-End Development — Tailored Brands (2022–Nov 2025)

  • Executed content migration from legacy CMS to Next.js React components, reducing CMS license overhead by $100K+ annually and simplifying content delivery pipelines.
  • Built and maintained JavaScript for a CLI-based Node.js tool enabling rapid HTML/CSS development with Pug.js and Sass, reducing turnaround by 50% and on‑call incidents by 75%.
  • Spearheaded development of a Node.js application leveraging Google Vertex AI to enhance product images, eliminating license fees and improving user experience.

Manager of Front-End Development — Tailored Brands (2018–2022)

  • Conducted regular code reviews and mentorship for 5+ developers.
  • Led ADA (WCAG 2.0) remediation program through HTML/CSS audits and team training, reducing legal risk and improving accessibility across production sites.
  • Collaborated with marketing and creative teams to operationalize personalization scripts and asset tagging for dynamic product recommendations and A/B testing.

Front-End Developer — Tailored Brands (2015–2018)

  • Partnered with UX, creative, and operations teams to develop engaging site experiences that improved user interaction and standardized workflows to reduce build time.
  • Contributed reusable JavaScript patterns powering advanced interactivity across multiple sites, accelerating delivery and scaling team capabilities.
  • Built and maintained a Sass utility class system, standardizing CSS layout practices.

Award

Digital Performer of the Year — Tailored Brands (2025)
Recognized by the Chief Digital Officer at the annual Leadership Conference for high‑volume, critical contributions supporting the company’s most profitable year.

Projects

Chemical Inventory Web App (Jan 2026)

https://github.com/jphdevsf/chemical-inventory-lite
A web app for laboratories to track chemical inventory.
Demonstrates: React, Vite, TypeScript, Express.js, Netlify, NeonDB, PostgreSQL, Tailwind CSS

Zivarri Jewels Website (Nov 2025–Current)

https://github.com/jphdevsf/zivarri-jewels-site
Small business website implementing a headless CMS to allow the owner to update and schedule content without developer involvement.
Demonstrates: Next.js, React, TypeScript, Docker, PostgreSQL, Strapi CMS, Tailwind CSS

Jphdevsf Website (Jan 2026)

https://github.com/jphdevsf/jphdevsf-site
POC site demonstrating full‑stack development, React component composition, and edge cache deployment.
Demonstrates: Next.js, React, Storyblok CMS, Tailwind CSS, Vercel, Framer Motion

RAG AI Chatbot (Dec 2025)

https://github.com/jphdevsf/rag-chatbot
Configurable documentation chatbot for product details, how‑to processes, and reference lookup.
Demonstrates: Python, ChromaDB, Ollama, Gradio, Qwen 2.5 LLM, AI Tech

Education

A.S. Degree in Web Development (2011)
Glendale Community College